Link: MSNBC - New Ways to Drive Home the Message .
One of the most talked-about commercials this year never appeared on regular television. It was available for voluntary viewing on, of all places, hotel pay-per-view networks. The 10-minute video promoted Virgin Atlantic's new first-class flat-bed seats and salaciously (though cleanly) parodied an adult film with "Austin Powers"-like humor. In six months, more than 1.2 million hotel guests clicked on their remote controls and sat through an average of seven minutes. Did we mention the commercial was about an airline seat? Virgin Atlantic was thrilled, of course, but not just with the response to the ad. "We actually thought the brilliance of the idea was the placement," says Virgin Atlantic VP Chris Rossi. "We want to put our message where business travelers are spending their tim
Comments